Saturday, September 8, 2012
Senior Obama Campaign adviser David Axelrod reportedly contacted The Gallup Organization to discuss the company’s research methodology after their poll’s findings were unfavorable to the President. After declining to adjust their methodology, Gallup was named in an unrelated lawsuit by the DOJ.
Axelrod took to Twitter to direct people to an article by the National Journal’s Ron Brownstein suggesting a flaw in Gallup’s methodology. Brownstein compared Gallup’s demographic sampling predictions to previous election exit polls as well as contemporaneous research released by Pew, CNN/ORC and ABC/WaPo.
The heart of the Obama camp complaint lies with varying predictive models for 2012 turnout. Gallup had predicted a lower minority turnout, effecting Obama’s margin against Romney.
An email chain from Gallup employees reveals the deliberations about how to handle Axelrod:
In response to that suggestion, another senior Gallup official wrote — in an email chain titled “Axelrod vs. Gallup” — that the White House “has asked” a senior Gallup staffer “to come over and explain our methodology too.”