Abercrombie & Fitch CEO, Michael Jeffries, has made it clear: fat girls are unwelcome customers.

Robin Lewis, author of “The New Rules of Retail,” recently spoke to Business Insider about Abercrombie & Fitch’s Jeffries and the kind of people he wants wearing his clothes.

“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”

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