In recent weeks, the Romney campaign has taken the Bain attacks head on, pushing back aggressively in ads, opinion columns and speeches. In his nomination acceptance address in Tampa, Romney said about Bain, “That business we started with 10 people has now grown into a great American success story.” Romney listed successful Bain companies including Staples, The Sports Authority, an early childhood learning center called Bright Horizons, and Steel Dynamics — now one of the largest steel producers in the country.

Romney continued, “These are American success stories. And yet the centerpiece of the president’s entire re-election campaign is attacking success. In America, we celebrate success, we don’t apologize for it. We weren’t always successful at Bain. But no one ever is in the real world of business. That’s what this president doesn’t seem to understand. Business and growing jobs is about taking risk, sometimes failing, sometimes succeeding, but always striving.”

With the confirmation of the Bain speakers at the Democrats’ convention, the Obama campaign is clearly signaling they are not finished with their line of attack — one that they believe is moving voters in swing states in particular.

The Romney camp, though, is betting the attacks are backfiring and will make small business owners even more apprehensive about Obama and his policies.

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