Fox News viewers in Florida will see a new commercial in the coming weeks urging them to call Senator Marco Rubio. “Thank him for keeping his promise, and fighting to secure the border,” a narrator says in the ad, which is paid for by the conservative American Action Network.

Another group, Americans for a Conservative Direction, led by former Gov. Haley Barbour of Mississippi and other top Republicans, has been running ads in Iowa lately that implore those watching to “stand with Marco Rubio to end de facto amnesty.”…

[M]any of the most powerful and well-financed forces in the party are moving to provide cover for the Florida senator and Republicans like him who are pushing to overhaul the nation’s immigration system…

As the party assesses its chances for the 2016 presidential campaign, many Republican strategists believe that they need as robust a primary field as possible, with more than just one or two viable potential contenders.

Americans for Prosperity also made Rubio the keynote speaker at its annual conference. He’s not the only one benefiting from this PR bankroll — Paul Ryan, who’ll soon assume the Rubio role in selling amnesty to the House, gets some mentions in ads too — but Rubio’s become the face of reform and therefore has the most to lose as the grassroots backlash builds.

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