Jim Messina, who is running Barack Obama’s 2012 campaign, told supporters in an Internet video released yesterday that they will have to “scratch and claw” to get the U.S. president re-elected.

“We have to act like an insurgent campaign that wakes up every single day trying to get every single vote we can,” Messina said in the video, which was described as a “sneak peek at 2012 strategy.”

Messina, who earlier this year resigned his position as deputy White House chief of staff to manage the campaign, laid out tactics that he said had worked in 2008, including expanding the electorate to register more voters than Republicans. He said campaign workers should reconnect with past supporters through social media sites, along with using more traditional methods such as calling voters on the telephone and knocking on their doors.

Messina said the U.S. Supreme Court’s 2010 decision in the Citizens United case, which gave corporations the ability to use their treasuries to fund political ads through Election Day, has “fundamentally changed the way campaigns are funded.” Republican groups have set a goal of raising $120 million to defeat Obama in 2012, Messina said — something they could not have legally done before the high court’s ruling.

Messina asked supporters to summon the level of enthusiasm they had for Obama in 2008, sign up on the campaign’s website and Facebook page, and donate “five or 10 dollars to help us get started.”

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