Sorry some of the images in this video will burned into your brain forever.

On Monday, the Pew Research Center released the results of a poll which showed what news items Americans were following most closely over the last week. Ranking just above the ebbing anti-government protests in Hong Kong were the looming midterm elections. With just 28 days to go before voters cast their ballots, Pew found that only 5 percent of voters aged 18-29 were following news relating to the midterm elections closely.

Pew did not release this sampling error for this subgroup, but it is reasonable to presume that this might even be a high end estimate.

But what is more offensive than the arrhythmic gyrations of the terminally self-absorbed are the issues the creators of this video think may generate some enthusiasm among prospective young voters. Each of the young people who were asked what they were turning out for said that their primary concerns were limited to social issues; “education,” “marriage equality,” “prison reform,” “reproductive rights,” “human rights,” “women’s rights,” “deforestation,” and “the legalization of marijuana.”

The video is peppered with evocative images which reflect the concerns of MSNBC’s core viewing audience; guns with padlocks on the trigger, a ball and chain branded with the words “student loans,” and a globe with an ice pack atop the North Pole, which presumably indicates that the earth is ill and needs your vote to feel better.

The creators of this video apparently never considered that such images and issues (and the manner in which they are presented to the viewer) were cartoonish, insular, and offensively juvenile. Moreover, Rock the Vote unwittingly promoted the fact that they believe young voters are perfectly unmoved by the issues which are motivating much of the anxious electorate to head to the polls.

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