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Newly released documents from the Clinton Presidential Library reveal that Hillary Clinton and her aides have been struggling to manage her media image since the early days of her husband’s administration.

The problem is one that’s dogged her throughout her career, hobbled her 2008 presidential bid and could continue to be an issue in a potential 2016 White House campaign.

According to the new papers that span Bill Clinton’s eight-year term, the then-first lady’s aides created strategies to maximize her exposure in venues where she felt most comfortable, like town-hall style events and local media, noting her “aversion” to the national Washington media.

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