A Colombian company that makes stylish bulletproof clothing has launched a new line of child-sized vests and backpacks in the wake of the elementary school massacre in Newtown, Connecticut.

Miguel Caballero says his firm will begin making bulletproof clothing for children in the next two weeks.

The garments are lightweight and look like normal clothing, but they are capable of stopping a bullet from a pistol or submachine gun.

Caballero says his bulletproof clothing, which costs several thousand dollars apiece, could be one answer.

The Bogota businessman, who is famous for shooting his employees at close range to demonstrate the effectiveness of his products, hopes to capitalize on the new-found fear some students and parents have about their safety at schools.

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