American Majority will announce today that it’s sponsoring Nationwide Series driver Jason Bowles and the MacDonald Motorsports No. 81 car for the full NASCAR racing season as the centerpiece of an effort to register and urge conservatives to vote in the November elections, organizers tell POLITICO.

The campaign, which will cost in the “seven-figure range,” will not overtly advocate for a specific candidate or party — as a nonprofit educational organization, it can’t — instead urging race fans to vote against big government, increased taxes and expanded national debt, American Majority President Ned Ryun said.

The No. 81 car will be painted red, white and blue and feature the slogan “pledge to vote” and “keep America free” on its side. The words “American Majority Racing” will sit on the car’s hood.

“NASCAR fans are very patriotic, very excited about America and tend to have more conservative values, so it makes a lot more sense to start our effort here than with another sport — it’s a smart fit,” Ryun said.

The No. 81 car will first feature American Majority advertisements at the Daytona 500 on Feb. 26, said Randy MacDonald, owner of MacDonald Motorsports. The sponsorship is scheduled to end at the end of October, just before Election Day.

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