Patriotism and traditional values, like those displayed in “Thor,” “The Artist,” “Soul Surfer” and “Hugo,” are what moviegoers want, says a group that will honor such films at an awards gala Friday.
For two decades, that has been the message Movieguide has been pushing, and on Friday, Feb. 10, when it celebrates its 20-year anniversary with an awards show airing on The Hallmark Channel, the organization will present a 76-page report designed to back up its assertions.
The Movieguide report rates movies using more than two dozen criteria, such as whether a title promotes capitalism or socialism or if it promotes or denigrates biblical principles. Violence, sex, political correctness, revisionist history, environmentalism, feminism, homosexuality and more hot-button political issues are all taken into consideration.
Movieguide identified 91 movies in 2011 that scored high in “conservative/moral categories” and they earned an average of $59 million apiece. On the other hand, it identified 105 movies that scored high in “liberal/leftist categories,” and each of those titles earned an average of just $11 million.