Democratic officials Wednesday launched a two-pronged attack on states with new laws requiring identification before voting, the highlight being a call to boycott Coke, Walmart and others that back a leading organization pushing for voter ID laws.

“We are organizing. We are not agonizing,” said Rep. James Clyburn, D-S.C., who is leading a parallel Democratic Congressional Campaign Committee’s effort to get government identification into the hands of the estimated 2-3 million Democrats who don’t have one. “We have staffed up,” he said.

Officials from another party-backed group, Color of Change, kicked off a boycott of Coke and other financial backers of the American Legislative Exchange Council which supports new voter ID laws. Other supporters include Walmart and Koch Industries. The boycott call started with a tweet (@CocaCola is helping undermine voting rights. Tell them to stop) and a webpage. The group also has tied the Council to the Trayvon Martin shooting case.

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