The party believes the push for equal pay will be an electoral winner for Democrats.
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Democrats are launching a new campaign hitting Republican Senate candidates on the pay gap between women and men.
The party believes the push for equal pay will be an electoral winner for Democrats, as they typically enjoy stronger support from women than men. Their polling also shows the issue moves persuadable voters of both genders toward Democrats.
The Democratic Senatorial Campaign Committee will run web, Twitter and Facebook ads. A social media push using the hashtag #GOPPayGap will highlight instances in which GOP Senate candidates have come out as opposed to equal pay.