The Word has come down from the ESPN president, and it isn’t the same Word that Tim Tebow lives by. This Word is: Cut back on Tebow coverage.

ESPN president John Skipper has lowered the boom on reporters discussing Tebow. He feels that the Tebow phenomenon has a limited shelf life. After ESPN covered the New York Jets training camp and reported on Tebow, they kept focusing on Tebow, disturbing Skipper, who said: “I said, ‘Guys, we didn’t handle this very well.’ Going to training camp wasn’t a problem. We just stayed on it relentlessly and too long.”

Skipper doesn’t realize that the reason Tebow is such a ratings hit is that he is that rarity in the U.S. today, an unashamed Christian who actually practices what he preaches. And in a country that is tempted to follow its leader’s predilections for secular values, those of us who believe in our faith will take as many Tebows as we can get.

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