True to its motto, MSNBC has been leaning forward. To the point that its opinionated programming far outweighs its “factual reporting,” according to a new Pew study. While Fox News, too, had more opinionated programming, the network had a much smaller discrepancy between opinion and straight reporting.

The study — which came as part of Pew Research Center’s annual “State of the Media” report — states that opinionated programming comprised 85 percent of MSNBC’s airtime (versus 15 percent of “factual reporting”). Meanwhile, Fox News had opinion 55 percent of the time, with 45 percent straight news.

Of the three cable networks, CNN was the only one where reporting dominated commentary, with 54 percent straight coverage. Since 2007, the study notes that while the networks used to rely “on significantly distinct formats five years ago, the three rivals now look strikingly similar.”

To compile the report, Pew looked at a half-hour of weekday daytime programming for the first five months of 2007 and 2012, and the first 30 minutes of “general-news focused” evening programs. They “analyzed 6,472 stories over the course of 267 hours of cable programming.”

Continue reading →