The Candidate: Newt Gingrich.
The Play: Attempting to take the high road in an increasingly personal Republican presidential-nomination campaign.
The Strategy: Turn on a television in Des Moines, and there’s a good chance you’ll hear something nasty about Mr. Gingrich.
GOP presidential candidate Ron Paul is airing a television spot that accuses the former House speaker of “serial hypocrisy.”
Mitt Romney’s allies launched a similar ad to tell Iowans that “Newt has a ton of baggage.” And Rick Perry unveiled a new commercial this week that blames the former congressman for adding to the country’s spiraling debt.
The Gingrich response: Smile and talk about “big ideas.”