The Candidate: Newt Gingrich.

The Play: Attempting to take the high road in an increasingly personal Republican presidential-nomination campaign.

The Strategy: Turn on a television in Des Moines, and there’s a good chance you’ll hear something nasty about Mr. Gingrich.

GOP presidential candidate Ron Paul is airing a television spot that accuses the former House speaker of “serial hypocrisy.”

Mitt Romney’s allies launched a similar ad to tell Iowans that “Newt has a ton of baggage.” And Rick Perry unveiled a new commercial this week that blames the former congressman for adding to the country’s spiraling debt.

The Gingrich response: Smile and talk about “big ideas.”

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