Throughout history, language has been used to manipulate, to help, to inspire and to control. In the political arena, language and communication are crucial to shaping a message and winning elections.

In the 20th and 21st centuries, we’ve seen the Left hijack and manipulate language to win their battles. Saul Alinsky dedicated an entire chapter in his “Rules for Radicals” to communication. He wrote about how communication is the most important tool a radical activist must possess to be successful.

“It does not matter what you know about anything if you cannot communicate to your people,” Alinsky wrote.

Alinsky taught his followers to focus on human experiences and how to twist words to achieve that focus.

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