Billionaire Thomas Peterffy is spending millions on television ads this election season with one cautionary message: Avoid socialism.

“I grew up in a socialist country and I have seen what that does to people. There is no hope, no freedom, no pride in achievement,” he says with a soft Hungarian accent in the ad. “The nation became poorer and poorer, and that’s what I see happening here.”

Peterffy told CNN he expects to spend $5-$10 million on the ad buy, depending on its effectiveness. The spot will run on CNN, CNBC, Bloomberg, and test markets in Ohio, Wisconsin, and possibly Florida.

The one-minute spot, which began airing Wednesday and will continue through Election Day, has no mention of any specific politician or lawmaker. It’s simply a plea for an end to what he sees as growing hostility to personal success – and to vote Republican.

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