The Republican National Committee is getting ahead of President Obama’s official campaign kickoff in Ohio and Virginia on Saturday with a media blitz labeling his re-election drive the “Hype & Blame” tour.

The RNC will sell “Hype & Blame 2012” bumper stickers — a twist on Mr. Obama’s “hope and change” rallying cry of 2008 — accompanied by digital advertising, a fundraising strategy, radio and TV ads and op-eds in local media.

RNC Chairman Reince Priebus, Virginia GOP Chairman Pat Mullins and Ohio Republican Chair Bob Bennett unveiled the strategy in a conference call with reporters Thursday.

“The candidate of hope and change has become the president of hype and blame,” Mr. Preibus said of the president. “He blames everyone and everything except the man in the mirror.”

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