Billed as part of first lady Michelle Obama’s “Joining Forces” initiative for military families — and perhaps as a way to woo average American voters — Mrs. Obama and Vice President Joe Biden’s wife, Dr. Jill Biden, will serve as Grand Marshals of the November 20 season-ending NASCAR Ford 400.

According to the following White House statement, NASCAR will participate in the Joining Forces initiative:

As part of the season-ending NASCAR Sprint Cup Championship race, NASCAR will rally its millions of fans at the speedway and online to serve military families through the holiday season by asking them to visit and to find service opportunities and ideas to give back to those who serve our country.

The White House says some 5,000 active duty and retired military personnel will attend the event. Military families are then invited to a barbecue where Mrs. Obama and Dr. Biden are slated to speak alongside NASCAR officials and drivers.

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