Like the stars in Us Weekly, Mitt Romney wants voters to know that he is just like them.

Mr. Romney has tried the new $4.39 Carl’s Jr. jalapeño chicken sandwich (“delicious”), celebrated the Reagan Library debate with fast-food burgers and fries (again, Carl’s Jr.), and dug into a Subway flatbread sandwich while sitting in an airport terminal (“better than the usual campaign diet of morning donuts”).

These are all moments that he and his campaign have made a point of sharing with the public over Twitter. He has also taken a lot of flights on Southwest, an airline known for its low fares and primary-color planes, and made sure to tweet about it and name-check Southwest at every opportunity.

“I was on a flight this morning, a Southwest flight from Phoenix to, let’s see, to Burbank, and — no, it was to Orange County,” Mr. Romney told CNN’s Wolf Blitzer in an interview last Friday.

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