The NRA’s newspaper ads say a mandatory buyback program is the equivalent of “confiscation,” and a federal registry would be “an illegal invasion of privacy unprecedented in our nation’s history.”

Those ads will run in local papers in Louisiana, Arkansas, and North Carolina, where Democratic Sens. Mary Landrieu, Mark Pryor and Kay Hagan are running for re-election in 2014.

They will also run in Maine — the home of Republican Sen. Susan Collins, who is also up for re-election next year — and in West Virginia, which will be an open seat in 2014, when Democratic Sen. Jay Rockefeller retires.

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