President Barack Obama’s former national field director Jeremy Bird has launched an organization with a plan to turn Texas blue for the first time in decades, Politico reports.
Bird’s new organization, “Battleground Texas,” will target Hispanic voters in the state to try to swing the Lone Star state in the direction of Democrats. Texas has for a long time been a Republican Party stronghold, and its 38 electoral college votes are crucial to any GOP presidential candidate’s run for office. If Texas becomes a battleground or Democratic Party state, Republican presidential candidates may be in dire danger. They’d have to spend time and money campaigning in the state, taking their focus off states that are already hotly contested.
Bird appears to understand this, and that’s why he’s targeting the state. “With its diversity and size, Texas should always be a battleground state where local elections are vigorously contested and anyone who wants to be our commander in chief has to compete and show they reflect Texas values. Yet for far too long, the state’s political leaders, both in Austin and in Washington, D.C., have failed to stand for Texans,” Bird told Politico. “Over the next several years, Battleground Texas will focus on expanding the electorate by registering more voters — and as importantly, by mobilizing Texans who are already registered voters but who have not been engaged in the democratic process.”