President Obama and his team are embarking on a shift in message just days before facing an even bigger onslaught of ObamaCare criticism.
Obama apologized Thursday night to Americans who are losing their health plans in spite of his promise that, if they liked their coverage, they could keep it.
The comment represented a major shift in tone for an administration that has been in crisis mode since last month, when the rollout of HealthCare.gov was deemed a serious failure.
Now, the White House is heading into a week that’s guaranteed to test its new messaging approach.
The question is — can Obama effectively turn the page in the face of news events certain to be unfriendly to ObamaCare?
Congressional Republicans are preparing to devote the next week to hammering the healthcare law and its rollout.