President Barack Obama’s campaign team and the Republican National Committee will roll out rival campaigns this week to reach out to Latino voters.

The Obama campaign’s “Latinos for Obama” theme will begin April 18, with a synchronized set of house parties featuring a conference call with comedian George Lopez.

Republicans have their own jobs-focused pitch to Latinos, which they’re expected to roll out Monday morning in a press conference with Reince Priebus, chairman of the Republican National Committee, and his Hispanic outreach director, Bettina Inclán.

Inclán is a Florida-based consultant who has argued that a critical mass of Latinos can be persuaded to support the GOP if Republicans’ message combines respect for Latinos with economy-boosting policies.

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