President Obama’s campaign scrambled to combat Republican efforts to highlight his “you didn’t build that” remark — a sign there are concerns the story could have legs far into the election cycle.

Team Obama released a new television ad late Tuesday with the president himself directly addressing the controversy. And the Democratic National Committee circulated a memo Wednesday detailing how it would respond to the GOP messaging.

The actions indicate Democrats are concerned the remark could haunt the campaign, especially given the persistent GOP strikes at Obama’s handling of the economy. Republicans have repeatedly knocked the president for not understanding the private sector, and their attacks have been amplified by criticism from business leaders, who were unhappy with Obama’s comment.

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