President Obama is stepping up his PR war against House Republicans with a just-scheduled 12:15 pm ET appearance at the White House to tout a new campaign highlighting the tax break families will lose if the partial payroll tax holiday is not extended.

From the White House:

In the afternoon, the President will continue to urge House Republicans to do what’s right for the American people by allowing a vote on the short term bipartisan compromise passed by almost the entire Senate.  If Congress fails to extend the payroll tax cut, the typical family making $50,000 a year will have about $40 less to spend or save with each paycheck.

Obama will point people to a new section of the White House website where they can “share what a $40 paycheck means to them.” In addition, he’ll urge them to make use of a new Twitter hashtag, #40dollars.

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