In a move only the Obama administration could call “bold,” it stepped up its use of social media to wage the war on terror by adding YouTube videos to its social media arsenal. As of now it’s no longer limited to Twitter hashtags.

The first video produced is meant to combat the escalating efforts of Islamic State terrorists to recruit homegrown American Muslims, according to YNet

Titled “Welcome to the Islamic State,” the video is meant to dispel any romantic notion of “freedom fighters” struggling for religious purity prospective recruits may have, and instead depict the gritty brutality of the terrorists’ methods.

The video, produced by the State Department’s Center for Strategic Counterterrorism Communications, uses ISIS’s own graphic footage to make its case.

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