Popular opposition to the “Lifeline” program, colloquially known since last year as the “Obamaphone” program, appears to be growing. Tracfone Wireless, the company that most benefits from the government subsidy, is now advertising on inside-the-beltway news websites in an effort to save it.

“Obamaphone? Obamaphone?” a flashing banner ad running interchangeably with other ads at the top of Politico’s website reads. “Think again. Lifeline. Created by Reagan.”

“Impact on the deficit? Zero,” another flashing slide argues.

The banner ad takes those who click on it to LifelineFacts.com, an advertising website run by TracFone. “TracFone has worked together with the FCC to adopt tough new reforms to protect the integrity of the Lifeline program,” the bottom of the website reads. “We support ongoing efforts to minimize fraud and ensure that benefits only go to those who qualify and truly need the assistance.”

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