The fallout from two major polls yesterday—Washington Post/ABC and New York Times/CBS—finding measurable and significant drops in support for Barack Obama nationwide during the past month has instantly changed the national conversation. Obama is in trouble, and there’s no pretending he isn’t.

One poll might have been viewed as an outlier, but two polls taken around the same time with the same sample size of American adults can’t be dismissed as statistical noise. In the New York Post today, in a column written before the release of the NYT/CBS survey, I suggest the media focus on macroeconomic good news is blinding commentators (many of whom wish to be blinded) to facts of American life that can’t be so easily measured. People will not be convinced that they should feel better than they do about their current financial condition and the prospects for the future by assurances about a positive change in the unemployment rate that says nothing about what’s going on with the value of their house and the cost of oil at the pump.

But I want to propose another possibility for Obama’s troubles: His political and tactical strategy for 2012 may be backfiring on him.

He has decided, for obvious reasons, to do what he can to highlight the differences between him and the Republicans at every turn, most notably in the recent “contraceptive health” debate. He’s trying to polarize the debate (while making it seem the GOP is doing it), to draw sharp lines of distinction between him and the Republicans; it’s a classic strategy when you can’t run a good-news campaign.

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