The Obama campaign’s wedding registry fundraising strategy, asking married couples to request campaign donations in lieu of wedding gifts, has been a predictable failure. The New York Post reports :
“The number of links and stories about the announcement is very low since the news went live on June 22,” said Meredith Klee, a spokeswoman for the social-media tracking firm Topsy.
Her site’s latest data show 1,137 posts on Twitter about the registry.
And only a few hundred links to the registry have been shared on Facebook — even though Obama has more than 27 million fans on the site, according to Topsy.
“It’s a gift that we can all appreciate — and goes a lot further than a gravy bowl,” said campaign staffer Laura Wilson while announcing the initiative.