One week and two days after announcing its sanction against Phil Robertson for his comments calling homosexuality a sin, A&E announced today the Duck Dynasty Patriarch will be reinstated in the new season.
The GQ interview made headlines around the nation and sparked an uproar amongst millions of Duck Dynasty/Robertson family fans. The Robertson family have built a multi-million dollar enterprise from Phil’s duck call business, Duck Commander.
Originally A&E may have envisioned the show as a quirky reality show about a Louisiana family enamored with camo and duck hunting. But what the artsy A&E power brokers conceived as a spoof, became the highest rated reality show of all time, drawing an audience of 11+ million viewers.