As much as $211 million dollars in ad revenue, of which $40 million was diverted from a federal aid package intended to help New Yorkers recover from Hurricane Sandy, designed to sell the concept of ‘business in NY,’ has produced “no tangible results” according to an audit by state Comptroller, Thomas DiNapoli.
Via Politics on the Hudson:
New York spent $211 million on an advertising contract to promote economic development and tourism in New York, including the Start-Up NY program, but produced “no tangible results,” a state audit today said.
The Empire State Development Corporation spent the money on an advertising firm from December 2011 to November 2014, but the agency was not “able to effectively quantify and assess tangible outcomes from the initiatives,” Comptroller Thomas DiNapoli said in the audit.
“When government spends hundreds of millions of taxpayer dollars to send a message that New York is a place to visit and open for business, it should have clear objectives and show the public actual results,” DiNapoli said in a statement. “ESDC’s attempts to measure the results of this advertising campaign were weak at best, leaving real questions about whether the results justify the cost.”