The young people in the ad look dissatisfied and pouty. Barack Obama’s voice and the words “winning the future,” from one of his old campaign speeches, echo in the background.
“You’re LOSING my future,” says one young man.
The ad, which has aired during sportscasts, reality TV shows and late-night comedy programs popular with younger people, was produced for the College Republican National Committee. It is an attempt to play on the fears that haunt college students, that they won’t find jobs and will be living with less than their parents did.
Their fears aren’t exclusive to their generation. But given that it seems to taken hold in a voting bloc that helped elect Obama with a wave of hope and change, there could be an opening for Republicans, unless the president can find a way to get young people fired up again.
“People are taking out $100,000 in debt and they’re graduating next year,” says Nick Haschka, a 25-year-old MBA student at Northwestern University.