A new “journalism startup” funded by anti-gun advocate Michael Bloomberg debuts this week promising to change the debate on guns in America — though the direction is a secret.
Called The Trace, the website will track news about guns in the nation, but not necessarily parallel Bloomberg’s pro gun-control views, according to insiders. It is not anti-gun, said one associate of the site.
In Washington, where the site will be unveiled at a preview party, some close to the startup said that backers will include Republicans and Democrats in a demonstration of its effort to promote “moderate” gun policy.
The invitation for the Tuesday night event, obtained by Secrets, reads: “Please join us for a preview of The Trace. The journalism startup dedicated to changing the conversation about guns in America.”
The National Rifle Association doesn’t buy it. “This project is yet another illustration of Bloomberg’s ego-driven zeal to control other Americans and diminish not just their rights, but their access to reliable information about their rights,” its lobbying shop said.