This grant was brought to you by the letters “A” and “R” — as in American Recovery and Reinvestment Act, aka the “stimulus bill.”
Sesame Workshop, the independent nonprofit corporation that produces the popular childrens’ program Sesame Street, received a $1,067,532 stimulus bill grant in August 2010, via the Department of Health and Human Services.
The funding was to promote healthy eating according to the federal Recovery.gov website:
SW [i.e., Sesame Workshop] will carry out an expansion of its highly successful Healthy Habits for Life initiative, which promotes improved nutrition and increased physical activity, targeting low-income preschool-aged children and their families and care providers.
The projected created “1.47″ new jobs, the website reported. How they could calculate this to a hundredth of a percent is anybody’s guess. In any event, that comes out to about $726,000 per job created.