As we’ve seen from the insipid online campaign against the slavers of Boko Haram, it’s not much fun throwing hashtags of shame at savages who couldn’t care less about social media campaigns. (By the way, for any social-justice warriors keeping score out there, Boko Haram just overran the village it kidnapped those girls from. But who cares, right? You guys are all over the cheesecake shirt menace.)

Taylor is an eccentric soul who likes body art and loud shirts covered with cartoon characters. This particular batch of cartoon characters are women dressed in somewhat provocative clothing. Naturally the Furies descended upon Taylor and tore him to shreds for being a sexist goon and objectifying women. The UK Daily Mail surveys the carnage:

The British scientist on the Rosetta Project who came under fire over wearing a shirt with semi-dressed cartoons while appearing on TV after the Philae landing, has apologised.

Dr Matt Taylor spoke about the European Space Agency’s mission to land a robot on a comet for the first time in history, while dressed in a colourful bowling shirt featuring scantily clad women.

Soon afterwards, #shirtgate and slightly more humorous #shirtstorm, began trending on Twitter in response to the London-born father-of-two.

Today, during a Rosetta project briefing on the European Space Agency’s YouTube channel, a visibly upset Dr Taylor addressed the internet furore and said sorry.

‘I made a big mistake,’ the 40-year-old, who has a PhD in space plasma physics from Imperial College London said.

‘And I have offended many people. I’m very sorry about this.’

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