Midway through Philip Rucker and Paul Kane’s story about Speaker of the House Nancy Pelosi‘s transition to minority leader comes an interesting bit of news. The California Democrat, vilified by Republicans in the last election, has turned to director Steven Spielberg for help rebranding House Democrats.

Lawmakers say she is consulting marketing experts about building a stronger brand. The most prominent of her new whisperers is Steven Spielberg, the Hollywood director whose films have been works of branding genius. Lawmakers said Spielberg has not reported to Pelosi with a recommendation.

Spielberg has been a power player in Democratic politics for years, working on everything from President Bill Clinton’s millennial celebrations to the 2008 Democratic National Convention. He endorsed Hillary Clinton in the last presidential race, but since then he’s helped fundraise for President Obama.

But, the news that he is advising the leading Democrat in the House on building a strong party brand would seem to be a different — and more expansive — role than Spielberg has played in the past.

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