They might have made a mistake this time having it in the wintery north instead of the sunny south.
Check this out:

Will the snowy New York City area really reap an estimated $600 million economic boost from the Super Bowl? Probably not.

Despite such lofty predictions, sports economists say the financial impact of the Super Bowl could be fall far below expectations, in part because visitors often spend their cash at NFL-sponsored or corporate events rather than at tourist attractions. Some hotels say Super Bowl bookings are running behind what they hoped for, prompting them to ease demands for minimum stays and room deposits. And academic studies show that at best, past Super Bowls generated tens of millions, not hundreds of millions.

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