Taxpayers are funding a “public relations” marketing contract to promote ObamaCare worth almost $1 million so far that will include working with Hollywood to promote the controversial federal healthcare takeover in popular TV shows. Critics blasted the deal as an effort to use propaganda to drum up support for Obama’s deeply unpopular signature statute, which polls show a majority of Americans hope to repeal.

According to the New York Times, which first reported on the scheme, California officials overseeing the implementation of the ObamaCare-mandated “healthcare exchange” know that much of the battle will involve public opinion. So as other state governments work to nullify the federal power grab, authorities in the Golden State are pouring federal and state tax dollars into an expensive “marketing plan.”

Already famous for slavish support of big government and President Obama, Hollywood and the entertainment industry will apparently be one of the main targets of the pro-ObamaCare propaganda scheme. According to the marketing plan cited by theTimes, among the ideas being discussed is a so-called “reality TV show” surrounding “the trials and tribulations of families living without medical coverage.”

On top of that, the taxpayer-funded “marketing” scheme will aim to have prime-time television shows such as Modern Family andGrey’s Anatomy promoting ObamaCare in their plots. Spanish-language “telenovelas” run by Univision will also be targeted in the public relations effort, the Times reported.

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