You don’t hear nearly as much about the rise of single voters, despite the fact that they represent a much more significant trend. Only a few analysts, such as Ruy Teixera, James Carville, and Stanley Greenberg, have emphasized how important singletons were to President Obama’s reelection. Properly understood, there is far less of a “gender” gap in American politics than people think. Yes, President Obama won “women” by 11 points (55 percent to 44 percent). But Mitt Romney won married women by the exact same margin. To get a sense of how powerful the marriage effect is, not just for women but for men, too, look at the exit polls by marital status. Among nonmarried voters—people who are single and have never married, are living with a partner, or are divorced—Obama beat Romney 62-35. Among married voters Romney won the vote handily, 56-42.
Far more significant than the gender gap is the marriage gap. And what was made clear in the 2012 election was that the cohorts of unmarried women and men are now at historic highs—and are still increasing. This marriage gap—and its implications for our political, economic, and cultural future—is only dimly understood.
Americans have been wedded to marriage for a very long time. Between 1910 and 1970, the “ever-married rate”—that is, the percentage of people who marry at some point in their lives—went as high as 98.3 percent and never dipped below 92.8 percent. Beginning in 1970, the ever-married number began a gradual decline so that by 2000 it stood at 88.6 percent.
Today, the numbers are more striking: 23.8 percent of men, and 19 percent of women, between the ages of 35 and 44 have never been married. Tick back a cohort to the people between 20 and 34—the prime-childbearing years—and the numbers are even more startling: 67 percent of men and 57 percent of women in that group have never been married. When you total it all up, over half of the voting-age population in America—and 40 percent of the people who actually showed up to vote this time around—are single.