Don’t ask me why, but I am one of millions of Americans who gets nearly daily emails from Michelle Obama urging donations for the Democratic Party.

It’s not exactly targeted marketing.
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As of this writing, the latest has the following subject line: “Barack needs you, right now.”

They all convey a sense of urgency. Here’s the gist of the pitch her copywriting geniuses have come up with.

“There’s a lot of noise and talk back-and-forth going on in Washington, but hardly any of it seems to be about the struggles that middle-class families face.”

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