Organic supermarket chain Whole Foods is facing a backlash from many of it’s more liberal customers after founder and CEO John Mackey compared Obamacare to ‘fascism’ in a radio interview on Wednesday.

In an interview to promote his new book, Mackey was quizzed about an article he had written in The Wall Street Journal in 2009 that liken Obamacare to socialism.

‘Technically speaking, it’s more like fascism,’ Mackey told NPR. ‘Socialism is where the government owns the means of production. In fascism, the government doesn’t own the means of production but they do control it. And that’s what’s happening with our health care program with these reforms.’

His remarks have sparked an outcry among Whole Foods’ customers. The supermarket chain has a reputation as a mecca for fans of fresh vegetable and organic produce and health food fanatics.