And the feckless leadership of today Republican Party has its Snowball and Goldstein as well — the dreaded and dastardly liberal media.
I found that most of my listeners had never watched MSNBC before I was on. You know what’s funny? Neither had I. In fact, the first time I was asked to be on Ed Schultz’s show, I had my wife Google him to see if he was legitimate because I had never heard of him — absolutely true story. I come from a family of working class Democrats, and most of them had never watched MSNBC either. They don’t really watch any news, unless there is a significant story breaking.
And looking at the real numbers, they’re not alone.
The two most conservative shows in cable news, Hannity and The Kelly File on Fox News, are far and away the most watched shows in the key adults 25-54 demographic. Meanwhile, MSNBC has its lowest daily viewers aged 25-54 since 2006, which not-so-coincidentally is before it went all-out progressive in its coverage and primetime presence. CNN’s highest-rated show, Anderson Cooper 360, is the 21st most-watched show in cable news overall.
Over in broadcast news, Pew Research says about 22 million people watch one of the three commercial broadcast news programs on CBS, ABC, and NBC each night, which represents about 7 percent of the population. You read that right — 7 percent. The networks’ combined morning news viewership is even lower. A combined total of 12.6 million, which is about 4 percent of the population. Pew also says newspaper ad rates have declined 50 percent in the past decade, and the newsroom workforce has declined by 30 percent since 1989.