Check it out:
Sometime Thursday afternoon, the denizens of the Internet (that’s all of us, if you didn’t know) turned on each other like hyenas fighting over an antelope carcass. The reason can be found in one young Scottish woman’s Tumblr account.
Wednesday, Tumblr user “swiked” posted this photo with the simple question, “Guys please help me – is this dress white and gold, or blue and black?” When pressed for details, the user, who identified herself to Business Insider as 21-year-old Caitlin McNeill from the Scottish Hebredian island of Colonsay, said, “It was the mother of the brides [sic] dress at my friend’s wedding! She posted it on Facebook and everyone started freaking out.”
Cue the celebrity tweets.