The bloc of “unmarried women, people of color, and younger voters — comprises a rapidly growing majority of the eligible voting population in this country … [but they] are not hearing an economic narrative that speaks to their problems and concerns or convinces them that their leaders have the ability to solve those problems,” says the Aug. 24 report titled “Creating a New Economic Narrative; Engaging the Rising American Electorate for 2012.”

Republicans advocates say they’re winning over women, youth and blue-collar voters partly because Obama’s government-focused economic policies have failed to reduce the unemployment rate.

Meanwhile, the Obama campaign’s Project Vote effort says it will work to ”engage key demographic groups, such as African Americans, Women, Youth, Latinos, LGBT, Veterans, Asian Americans and others.”

These voters are especially valuable to the Obama campaign because many have not registered or voted before, giving the campaign a change to increase its tallies amid expected losses among older and white voters.

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